Grow Your DMC Business: Sporting Events

Description

ADMEI has procured an expert in the sporting events industry to help DMCs grow their business in this sector. Our engaging presenter – Laura Wolfe - will share tips on how to expertly secure and handle sporting event business in the discovery, planning, and delivery phases of an event. Laura will share her significant experience through case studies of high profile sporting events her company has successful handled, highlighting key considerations, planner & client pain points and provide guidance on risk assessment and security issues. If you are looking to grow your DMC business and improve your positioning in the sporting events industry, this is a must-see webinar!

About Laura Wolfe

Based in Manchester, UK, Laura is founder of events and media relations agency, Road3 and Road3 Concierge, which looks after the lives of some of football’s biggest names.  

Laura heads up the events program at Women in Football.  She is also responsible for the media relations and book launches of some of sports publisher’s, Pitch Publishing, biggest titles, having recently worked with Mike Calvin, Brian Horton, Brian Barwick, Olivier Giroud, John Lloyd, Sammy McIlroy and Sir Geoff Hurst to name but a few.    

Laura has also worked with the Professional Footballers Association (PFA), the Manchester FA, the Football Medicine and Performance Association, Kick It Out, the James Milner Foundation and the National Football Museum.

Ten years ago, Laura bought the rights to the Northwest Football Awards and has built one of the most respected and well attended footballing awards ceremony in the UK, hosted by Dan Walker, celebrating success on and off the football pitch from across the Northwest region.  

Laura is committed to giving back and is an ambassador for the Northwest Air Ambulance, an ambassador for the Diane Modahl Sports Foundation and organises a gala fundraising event for Maggie’s Cancer Centres each year.  She was an ambassador for the Royal Manchester Children’s Hospital for ten years.

She is a proud mum of two boys, Teddy the Cavapoo and is a passionate Manchester City supporter.