Own Your Market: How to Enhance Your Online Presence

Description

Do you create unforgettable experiences for clients, but struggle to get noticed online? According to multiple travel reports, 72% of travelers research their destination online before booking. Some reports even suggest the number might be higher, reaching over 80% or 90%. Are you making sure your DMC shows up in their search? DMCs excel at crafting innovative experiences and bringing meaningful moments to life. But in today’s digital world, showcasing your expertise and capturing quality leads requires the right tools and strategies. 

In this webinar, Redstory's President & Founder, Michael Farrell, and Director of Marketing & Strategy, Kellye Gardner, will share proven strategies and best practices to empower you to Own Your Market through effective digital marketing. If you’re tired of feeling overwhelmed keeping up with the digital landscape and you know that your online presence isn’t working to effectively attract quality leads, this webinar is for you.

Michael Farrell’s history in live events and entertainment began over 35 years ago. As a major label recording and touring artist and graduate of the Middle Tennessee State University Recording Industry Management Program, Michael fully understands the difference between a live event and an immersive, branded experience.

In support of his role as President & Co-Founder at Redstory, Michael fosters strategic customer relationships to develop deep knowledge and understanding of client requirements, needs, and budgets while demonstrating the organization’s product and service offerings.   Michael’s detailed leadership across cross-functional teams provides external and internal project stakeholders’ ongoing support, transformational advice and account oversight.

Michael is the recipient of the 2021 Meeting Professionals International (MPI) Tennessee Pilar Award, the 2020 Supplier of the Year Award, and was recognized as the November 2019 Rock Star. He is currently serving as the President of the MPI: Tennessee Chapter.

Kellye Gardner, Redstory’s Director of Marketing and Strategy, empowers brands to execute on innovative and optimized marketing strategies. Working with Redstory, Kellye has been instrumental in developing and implementing a process for designing brand experiences that has enabled numerous global brands to evolve and reach their goals. She believes in marketing as a powerful tool to make a positive impact in the world by delivering the right products, services, or ideas to the right people. 

Kellye’s experience spans the tech, healthcare, finance, music business, and nonprofit industries. Her strong communications and analytical skills support every project type, whether focused on overall brand or marketing strategy, event marketing, social media marketing, website design, email marketing, marketing automation, or digital advertising. 

Kellye is a Professional Certified Marketer (PCM) through the American Marketing Association and a Certified Event Designer (CED) through the Event Design Collective. She volunteers as Director of Special Events, Mentorship with the American Marketing Association Atlanta Chapter.